About Us

Some garments are merely worn. Others are truly lived in — carrying the rustle of memory, the ease of comfort, and the quiet grace of timeless design.

The brand GuulPosh was founded on the belief that clothing should be more than fabric stitched together — it should feel like home, evoke memories, and move effortlessly with the life one lives.

The brand is the vision of RADHIKA S BAJAJ, a designer with a Bachelor’s degree in Apparel & Textiles from Srishti institute of Art, Design and Technology in Bangalore. Her career began as a budding designer in the apparel segment of GoodEarth’s Sustain label, where she deepened her understanding of clothing that is both rooted in heritage and attuned to modern sensibilities.

GuulPosh emerged from her desire to fill a long-felt gap in the market — to create timeless pieces that blend graceful elegance with everyday comfort. Each design carries her distinct handwriting in fashion: intuitive layering of fabrics, a love for texture, and silhouettes that transition seamlessly from the rhythm of daily life to moments of quiet celebration.

In every GuulPosh creation, nostalgia and modernity exist in harmony, just as craftsmanship and comfort hold equal weight. The brand does more than make garments — it creates lasting companions for life’s everyday moments, pieces to be reached for time and again, lived in fully, and remembered fondly for years to come.